Today’s consumers have many more choices and are privileged to choose brands that connect with their particular desires and values.

Also to successfully extend products and services abroad, the reputation of the original brand needs to be well developed.

Added to which we’ve seen, especially in developing countries, growing governmental pressure to increase exports.

This makes the role of exporting that much tougher and more competitive.

Understanding these issues and the needs of companies planning to export, possibly either for the first time or into new markets, PIPT has developed a series of export audits, identifying the export readiness of organisations.

To reduce the risks associated with launching an export capability, we’ll work with you firstly to evaluate and then refine and enhance:

• Your company objectives, motivation and commitment to export;

• The quality of your market information, competitor analysis, market entry regulations;

• Your export plans, working directly or with agents/distributors or by forming strategic alliances;

• The quality of your export team and capability to represent your company abroad;

• Your ability to invest in export marketing and to finance export ventures over the medium term;

• Your quality management systems, including training, standardisation procedures and supplier assessments.