Organisations increasingly struggle to find sources of competitive advantage. Many are now realising that the only real source of sustainable competitive advantage is to unleash the power of its people.
Traditional resources are now providing only temporary advantage – geographical location is far less important in the digital age, resources flow freely in global markets, and new technologies are quickly copied. Consequently, organisations are recognising that the last source of lasting competitive advantage is to be found in something inherent in, and unique to, each organisation: its people – its workforce – and the processes for managing it. While this belief is widely shared, few organisations have been able to act on it effectively. Companies that act early in identifying and measuring their salient human resources factors and fine-tuning their people strategy can carve out a significant and enduring competitive advantage – sometimes in a matter of months. Competitors cannot copy their moves with the same effects, because they lack the unique set of practices, policies, and people that make the strategy work at a particular company. PIPT takes a strategic approach to Human Resources, and will assist in developing a flexible, born from within, People Strategy (taking into account the holistic approach of the “Excellence Model", that aligns with the organisation’s Corporate/Business Strategy). One of our approaches centres on engaging the "hearts and minds" of employees through examining the mutually beneficial "employment deal" that must exist between the employee and employer in order to achieve corporate results. Within this context, we focus on three cornerstone elements of people strategy which, also happens to be the guiding force behind the Investors in People (IiP) principles: Attaining critical skills (Recruitment and Selection process, Competency Selection Model, matching core competencies with core business, Behavioural Interviewing). Retaining Talents using both motivating and hygienic factors including Performance-based total rewards. Developing by Managing Performance and Growing Skills (Performance Management, Competency Definition, Learning and Development). | 
