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Marketing Planning
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Marketing's job is to convert societal needs into profitable opportunities.

Anon.

 


 
 

At PIPT we subscribe to the concept that marketing is "everything it takes to get a product to the market."

The marketing function articulates the goals and objectives, develops a plan and creates strategies for success in the marketplace.

We’ll help you develop your marketing objectives, prioritising from amongst

“existing products in existing markets”,

“new products in existing markets”,

“existing products for new markets”,

“new products for new markets”

Ensuring they follow on from your overall corporate vision.

We’ll support you in the marketing planning process, examine your export marketing potential and help create a branding strategy for your company, your products or your services.

We’ll not provide answers to your strategic planning issues through off the peg solutions or procedures; we will work with you to arrive at your optimum solution.

Our approach is based on passing on the know-how - We don’t walk away at the end of an assignment; we help support the change process, offering practical advice and encouragement to all our clients.

  
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